master
minds
Roles: Creative direction, co writer and art direction.
Gossip Girl, a series about gossip and rumours, had its remake in mid-2021, thus creating a version that, although it continues with the 2007 version, is not exactly a second part. This installment was divided into 2 volumes. Part 1 that premiered in June 2021 and part 2 that premiered in November of that same year. For this second part, we sought to connect with the public, generating enthusiasm and capturing the attention of the young public as an even older public, this through an important element that unites the two generations: Pop culture.
This is how we came up with this incredible idea of local extension where we use at the local Latin American level, two relevant figures within the culture of gossip, Paty Chapoy and Pedro Sola, icons of entertainment information, masters and lords of rumors.
Who, as the master minds of communication, decide to help our masters, characters tired of the abuse of their students, to create a method to spread rumors.
Who, as the master minds of communication, decide to help our masters, characters tired of the abuse of their students, to create a method to spread rumors.
Media:
as méxico |El financiero | Ventaneando | La razón | ¡Hola! | Publimetro | am | ELLE | Glamour
© HBO Max | Creative Services
Brand: HBO Max | Marketing Director: José Calderoni | Brand Manager: Raúl González & Sofia Somerville | Social Media Manager: Yaneth Velázquez
ECD: Diana Michie | CL: Noé Segovia| CW: Samantha Lara | CCW: Luis Ávila | AD: Noé Segovia | CM: Laura Rentería
Brand: HBO Max | Marketing Director: José Calderoni | Brand Manager: Raúl González & Sofia Somerville | Social Media Manager: Yaneth Velázquez
ECD: Diana Michie | CL: Noé Segovia| CW: Samantha Lara | CCW: Luis Ávila | AD: Noé Segovia | CM: Laura Rentería
Role: Creative direction, art direction, writer and co writer.
