from the
DESERT
to your house
Roles: Art and creative direction.
In our communication strategy proposal we seek to promote the films that we will have available on HBO Max, also before the 7-day window where we can communicate the release date on the platform. This strategy allows us to harness the audience built by the Theatrical campaign without overlapping campaigns or intervening in the exposure time of the movie at theatres.
Del Cine a tu Casa is a new communication messaging franchise that seeks to position HBO Max as the house of the most amazing WB Blockbusters movies, within a short window of time after their movie theater exhibitions.
Campaigns were worked on for movies like Space Jam: legacy, of Suicide Squad, which only had an OOH presence. It was DUNE's turn, and on this occasion an audiovisual piece was produced under the concept of the invasion of the film to homes that have the HBO Max subscription. Thus, we see how a desert world appears in the middle of the house, in an immersive experience for the user
Theatrical
©HBO Max | Creative Services
Brand: HBO Max | Marketing Director: José Calderoni | Brand Managers: Diego Luis & Lucia Ceballos Serra | Social Media Manager: Yaneth Velázquez
ECD: Diana Michie | CL: Isabella Pipitone| CW: Mario Lemes | CCW: Isabella Pipitone | AD: Noé Segovia & Sttenio Costa | AV Director: Bruno Lanzo | CP: Thomas Nascimento
Brand: HBO Max | Marketing Director: José Calderoni | Brand Managers: Diego Luis & Lucia Ceballos Serra | Social Media Manager: Yaneth Velázquez
ECD: Diana Michie | CL: Isabella Pipitone| CW: Mario Lemes | CCW: Isabella Pipitone | AD: Noé Segovia & Sttenio Costa | AV Director: Bruno Lanzo | CP: Thomas Nascimento
Role: Art and creative direction.
