SAVE
A STREEt
Roles: Creative direction
"Amasterdam" is an original HBO series set in Mexico that explores the adoption of a dog and raises the question of who is saving whom. The main characters, Martín and Nadia, rescue a dog from the streets of Amsterdam and decide to name him after the city, changing their lives forever. The story reflects the growing trend of adopting dogs in Mexico City instead of buying from breeders.
HBO Max collaborates with Adopta Amor to promote the adoption of stray dogs and has named some ambassador dogs after streets in La Condesa. The campaign aims to inspire others to adopt and encourages the audience to share this initiative on social media.
Maintenance
© HBO MAX | CREATIVE SERVICES
Brand: HBO Max | Marketing Director: José Calderoni | Brand Manager: Raúl González & Sofia Somerville | Social Media Manager: Yaneth Velázquez
ECD: Carolina Grau | CL: Noé Segovia| CW: Samantha Lara | AD: Noé Segovia | CM: Laura Rentería
Brand: HBO Max | Marketing Director: José Calderoni | Brand Manager: Raúl González & Sofia Somerville | Social Media Manager: Yaneth Velázquez
ECD: Carolina Grau | CL: Noé Segovia| CW: Samantha Lara | AD: Noé Segovia | CM: Laura Rentería
